Moderated by Sam Cochran, AD’s global features director, the “Social Media Savvy: Dial Up Your ROI” AD PRO session answered our hard-pressed marketing questions. Athena Calderone, author, interior designer, and founder of EyeSwoon and Studio Athena Calderone, and Young Huh of the eponymous AD100 practice, shared their real-time best practices for strategizing, executing, and measuring social media marketing with AD PRO members.

The conversation answered audience members’ questions on navigating social media when you’re low on usable project photography, engaging (or not) with online negativity, metrics to measure, and more. Ready to become social media savvy? Watch the entire one-hour virtual workshop below.